The Welcome Awards will once again recognise those tourism businesses, operations and individuals that not only act as excellent hosts, but also raise the levels of customer service and provide authentic South African experiences.
enhance the visitor's experience, fundamental to the growth of tourism;
promote the best-of-the-best as examples to the industry and in doing so, encourage industry to focus on service excellence;
recognise organisations and individuals in South Africa who raise the level and standards of customer service those that enhance visitors' experiences;
inspire longer stays and repeat visits;
turn guests into ambassadors for our country;
identify and add to innovations that embrace authentically South African experiences; and
encourage the industry to share ideas and best practice on improving service.