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Entry criteria
All participants who entered the other 8 categories will be automatically considered in the online category. Your own website is a pre-requisite, as entrants without an online presence will be excluded.
Your website will be evaluated according to the following:
- Given the name of your establishment, how easy is it to find your website.
- The ability of website to meet certain key user needs, for example:
- how easy is it to identify what category your products or services fall under (accommodation, tour operator, tour guide, or tourist attraction etc)
- how transparent your website is in terms of rates and prices
- whether there are supporting facts, news or promotions on the home page
- whether there is any third party evaluation of your product/service quality
- The efficiency and effectiveness of navigation on your websites
- The site user interactivity, especially in support of the reservation and booking process
- How useful your site is in providing good comprehensive contact details
- Useful links off the website that would assist user's with the total experience
- What 'push' and 'pull' facilities' sites you have in place to encourage ongoing communication with users.
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