Tourist Attractions

Definition

A tourist attraction will be defined as a commercial establishment which is considered to be of significant importance to the local tourism industry and has a strong commitment to service tourists. A commercial tourist attraction can be operated as a private business, or by a non-profit or government agency.

Entry criteria

In order to be eligible for the Commercial Tourist Attraction Welcome Award, you must satisfy the following criteria:

• Demonstrate that tourism is clearly your core business activity, providing a substantial tourist experience as part of, or in addition to, the commercial/retail establishment's normal business.
• Have all relevant province and local government licenses and approvals to operate as a commercial tourist attraction, including health plan, planning, parking and disabled access facilities.
• Be a member of a recognised local or regional tourism organisation.
• Be open on weekends and three other days of the week, including public holidays.
• Clearly display opening times (if the attraction is not open 7 days)
  1. at the entrance to the property or establishment, and
  2. in brochures and all promotional collateral (advertisements, websites, etc.)
• Be open between at least 10am and 5pm.
• Have appropriately trained visitor contact staff.
• Have a minimum amount of R10 million in TBA Public Liability Insurance cover
• Be clean and well preserved at all times.
• Have clean and conveniently located public toilet facilities.
• During an official visit you will be required to submit the following:
  • visuals that serve as an example of how you exceeded expectations in making a guest feel special and welcome; and
  • any documents to support how you add value to your visitors' experiences.

The following types of business will not be considered commercial tourist attractions:

• Nurseries and garden centres
• Intangible or seasonal visitor activities like whale watching, skydiving, dive trails and the like.
• Community recreational activities and facilities like golf courses, aquatic centres and similar establishments
• Antique galleries or shops